“I put 20+ years of editing for maximum conversions with over $1 billion in sales copy success into the world’s only AI copy editor... just copy and paste in any email, ad, sales letter, and more... then watch it make you more money!”
— Jon Benson, Creator of Improver
“Make My Copy More Profitable!”
Legendary copywriter John Carlton said “copywriting is rewriting.”
I ignored that for years. Then I wrote my first $50 million sales letter.
That letter went through at least five rounds of edits before it ever saw traffic. Tweaking... tightening... cutting words... cutting commas... taking out every speed bump... working in more NLP... making every single sentence flow into the next.
That’s when it hit me:
The difference between an ad that flatlines too early on cold traffic... or a sales letter that’s “this close” to working... isn’t what you write:
It’s what you do AFTER you write it.
And it doesn’t matter if AI wrote your copy, a copywriter wrote it, or you wrote it. ALL copy needs editing... including my own. ALL copy needs improving... otherwise you’re leaving cash in an open wallet on a subway floor.
That’s why Improver will save more campaigns, more ads, more emails, and more sales letters that you would have trashed than any tool in existence...
... and that means a hell of a lot more profit.
So I put 20 years of making copy CONVERT - my own IP and two decades of testing - into an app that does one thing:
This gets more money out of the words you’ve already written... and I guarantee it.
Keep reading...
Do you use AI to write copy? Do it yourself? Use a copywriter?
When it comes to money editing none of that matters: ALL COPY demands editing.
It’s true: “AI slop” is trashing conversions in every market I know.
But as the guy who invented BNSN and pioneered AI sales copy... I KNOW AI copy works.
But the secret has ALWAYS been rewriting... and rewriting... and rewriting again. Our customers see at least three rewrites before they see the copy on the screen.
So if you use AI to write copy... Improver is mandatory.
And if you do it the human way? Guess what: I edit my OWN copy at least three times. With Improver that’s a TON faster and easier now.
Every email you send... every ad you run... every sales page you put up carries your name and your bank account with it.
When the copy hits... people buy. When it sucks or it’s a bit off? They close the tab and you never hear about it.
A lost sale is silent.
So the only question worth asking before you press send is whether that copy is good enough for your name and your money to go with it.
And most isn’t.
Most copy converts at a fraction of what it could. AI copy comes out sounding like AI, and your reader smells it in one line.
Human copy comes out too wordy and flat on the first pass... including mine after 20 years!
Either way it converts at a fraction of what it could... and that gap is money you already earned and never collected.
Improver closes that gap in a few clicks:
You paste in the copy.
You click once... maybe twice.
It comes back tighter... more persuasive... edited to convert... with a Conversion Score™ to prove it.
Jon knows more about copy and conversions than just about anyone I know.
Jon is on my Mount Rushmore of copywriters... by far the best guy there is for using AI to create and edit KILLER high‑converting sales copy.
Improver is the only app in the world that edits copy with my own editing skills. The same 10 Money Edits I have used for over 20 years on copy that has sold more than $1 billion.
I call these 10 Money Edits part of my Conversion Optimization System. Until now they lived in my head and in the heads of the few writers I trained by hand.
Every one of those 10 Money Edits is now a scored metric inside Improver. Your copy gets graded on all of them the second you paste it in.
Then the rewrite fixes what the grade found. So the copy that leaves your hands has been through the same editing pass as the copy that built my career.
Whether you wrote it... your team wrote it... or ChatGPT wrote it at midnight.
And you’ll see it happen on your screen in seconds.
See it?
That’s your Conversion Score™. A formula I used for over a decade to grade high-converting copy. It used to take me days to calculate... but Improver does it FOR YOU in seconds.
If your Conversion Score™ is in the 80s then you know you have a good shot at a winner.
If it’s close to or over 90? It’s all but guaranteed to crush it.
AI copy... human copy... doesn’t matter. Your Conversion Score™ is ALL that matters.
Now your copy will read like one friend talking to another across the kitchen table. Flowing sentences, simple language, and all salesy lingo stripped away.
Your weak verbs get swapped for verbs that are fire. Every benefit becomes something your reader feels happening to them.
Your first two lines grab your reader by their own problem or their own payoff. The greetings and throat-clearing vanish... they’re hooked on line one.
Every claim gets its proof sitting right beside it. Your reader nods along from the first line to the last.
Your reader knows exactly what to do next and wants to do it now. The ask lands right after the desire peaks.
Your copy builds a case your reader agrees with before they realize they’re being sold. Power words... embedded commands... the language that makes buying feel like their own idea.
The punch lands last in every sentence, paragraph, and list. Your strongest word sits where it echoes, so your reader remembers it.
Your copy takes the pressure off your reader instead of piling it on. A reader who feels relieved buys.
Every AI tell disappears. The clichés, the mechanical commas, the lines that only sound clever... gone. What’s left reads like a human wrote it because one did.
Every word that isn’t pulling its weight comes out. Your reader feels momentum instead of drag and never finds a reason to stop reading.
Improve grades and fixes the 5 line-level Money Edits. Transform works all 10, because fixing the hook, the proof, the relief, and the ask means writing new material... and that is the difference between a tighter draft and a page that sells.
Jon’s ideas are the only ones I took as is... and they turned into a 7-figure win.
Hands-down, a living legend, and one of the best copywriters alive.
Sometimes you love what you wrote... you just know it needs a little polish. A little refinement. That’s what Improve was designed to do. Click Improve and your copy gets tighter... reads cleaner... sharper... and cuts through the noise of the day.
But sometimes you know what you have just isn’t it. Sure... the basics are there... but the writing is off. Upgrade to Improver Pro and click Transform. Improver rebuilds your copy from head to toe and loads it with persuasion... dripping language... NLP... formatting... and the pattern lengths we know convert better. And so much more.
The choice is yours. Plus you can improve and transform a single piece of copy all you want. You’ll see the score climb as you go. Take something from poor to excellent with just a few clicks.
Tell it what to change in plain words. “Make the opening about a busy mom.” “Shorten the close.” “Cut the second paragraph.” Only the lines you named change... everything you loved stays exactly where it was... and you pay only for the words that changed.
Then run Improve or Transform again on the result. Chat... improve... transform... chat again. The score climbs every step and the last 10 versions sit side by side so the one you want is always one click away.
Click Ask Jon and your copy goes to my brain. Every course I’ve taught... every coaching call I’ve run... the editing behind over $1 billion in sales... wired into Improver and searched for the passages that fit your piece. The review comes back the way I’d give it across the table: what’s working... what’s costing you sales... and the fix for each.
The passages it drew from are listed right under the reply so you can read what I taught and why it applies. Then one click hands my notes to Transform and your copy comes back rebuilt around them.
Twenty years of copy that sold over $1 billion came from one thing: a way of editing I taught to a handful of writers and never wrote down anywhere a machine could read... until now.
Jon’s Brain is that knowledge base. The courses. The coaching calls. The before-and-after edits. The rules I break and the ones I never do. Ask Jon reads your copy against all of it and answers like I would... and Transform rebuilds your copy on the same 10 Money Edits I edit by.
Improver Base tightens what you wrote. Improver Pro puts me in the chair next to you for every email... every ad... every sales page you ever send. That’s the whole difference between Base and Pro... and it’s the difference between copy that reads better and copy that sells harder.
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When it comes to conversions... copy that sells... he can 3x, 4x, 5x the results.
I know this stuff backwards and forwards, and he still sold me.
Improver lets you create up to ten versions of your original copy. You can easily toggle between your versions and pick the one that vibes with you the most. Every Improver run seeks an even higher Conversion Score™.
Improver takes it all: sales pages, VSL leads, scripts, entire landing pages, emails (one at a time or a whole sequence), ad campaigns, upsells, headlines, and more.
Instant access... improve your first piece tonight
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Put your copy through Improver for 14 days and every email, every ad, every page comes out making you more money. Copy that sold a little sells a lot, and copy that flopped starts pulling its weight. Fall short of that and you email us, we refund every penny, and every version Improver wrote you is yours to keep.
His ideas beat the controls virtually every time.
I contracted Jon for an opt-in page that ended up almost doubling my conversions.
A credit covers 100 words of copy. Improve costs 1 credit per 100 words. Transform costs 2, because it runs two full rewrite passes. Ask Jon costs 3, because it is a review from my brain. Every button shows its price before you click, and chat edits bill only the words that changed.
That’s not exactly common, because double is a lot. On average, though, we frequently see 20%, 30%, even 50% or more conversion increases, simply because of the Conversion Score™’s accuracy.
Both. Human copy gets the padding, the flat verbs, and the buried payoff fixed. AI copy gets all of that plus the AI tells stripped out, so it reads like a person wrote it.
No. Prices, names, product names, guarantees, deadlines, links, subject lines, and your sign-off stay exactly as you wrote them. The sentences around them are what get rebuilt.
No, it’s not as good as talking to Jon at $5,000 an hour, but it’s damn close. In fact, the only thing closer is what’s coming later this year: Jon’s Brain, a full-on consultation app. Ask Jon is a temporary add-on to Improver Pro. Anyone who gets it now will always have it, but it’s the early beta of Jon’s Brain, which will be at least a $200-to-$400-a-month product. You might want to grab this while you can, because it’s that good.
Your Conversion Score™ is a 0 to 100 grade of how hard your copy sells, built on the 10 Money Edits I have used for 20 years on copy behind more than $1 billion in sales. Improver grades every one of the ten, puts the overall score at the top right, and quotes the exact lines that moved the number. Copy in the 80s has a good shot at winning. Copy at 90 or above is built to crush it.
We never recommend any sort of plagiarism whatsoever. However, if you use Improver and Transform, Improver will take the patterns that it sees and transform them into something that is a blend between what we know is great and what you’ve provided us. Therefore, you end up with something unique. We never recommend openly taking somebody else’s copy, of course, but this is a way to take any copy and make it your own.
Yes. On Pro, Transform reads the whole page first and writes a brief of what it sells, then rebuilds every section in your order, at your length, with your prices and guarantee kept word for word. Pieces up to 7,000 words.
BNSN creates copy. ChatGPT is a general chatbot, not a copy specialist, though it can put words on a page. Improver does the one thing neither of them does: it takes the copy you already have and makes it sell harder, graded by your Conversion Score™. Run your BNSN copy through it too.
Yes. Both plans bill monthly and you can cancel anytime. The 14-day money-back guarantee covers your first 14 days.
No. You paste, you pick the copy type, and you press a button. Reading the summary under the score teaches you more about your own copy every time you run it.
Every email, every ad, every page you put your name on is either optimized or it is leaving money on the table.
You already wrote the copy.
You already did the hard part.
Improver finishes the job. It turns the copy you have into the money you deserve... all before you press send or save. Click below now...
“Make My Copy More Profitable!”
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